Your business idea might be similar to an existing business. But much like a fingerprint, your business’s identity will be unique to you.
For example, car manufacturers all have the same idea: to build and sell cars. But what happens inside that business is what shapes their identity. Their ideas, values, concepts, operations and brand are all unique.
Whether your business idea is a brand-new idea or an idea you’re adapting from an experience, making it your own is important. Grounding it in your cultural strengths, lived experiences, and your community needs shapes its identity and gives it an advantage.